Brand guidelines · v0.1 · Sep 2026
husl.in brand
The identity system for husl.in — logo, colour, type and stationery, and how to use them together.
About the name. Though not formally acknowledged in Hindi, '' (husal) captures the essence of 'hustle', suggesting hard work and energy.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “h” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#35424ERGB 53, 66, 78#232D36RGB 35, 45, 54#E07A5FRGB 224, 122, 95#1B232BRGB 27, 35, 43#F1F3F5RGB 241, 243, 245Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxHustle Hard, Dream BigH2 · 36pxHustle Hard, Dream BigH3 · 24pxHustle Hard, Dream BigBody · 17pxHustle Hard, Dream BigCaption · 13pxHustle Hard, Dream BigLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@husl.in
www.husl.in
Founding Team
husl.in
hello@husl.in · www.husl.in
www.husl.in
Explorations
Alternative wordmark directions considered for husl.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.